Exhibition signage was created for each Sculpture by the Sea exhibition to provide direction for visitors, recognition to sponsors, reminders to the public to donate and points of sale for merchandise. Significant changes to the exhibition signage were designed and implemented including upgrading the catalogue marquees from banners to coreflute panels - which dramatically improved the appearance of the structures. 

Types of signage designed and printed included banners, coreflute panels, decal stickers and feather flags.