As the largest outdoor sculpture exhibition in the world, Sculpture by the Sea advertises each Sydney and Perth exhibition through many channels including large outdoor JCDecaux campaigns in Sydney, Melbourne, Brisbane and Perth, and street banners in both Campbell Parade, Bondi and Marine Parade, Cottesloe. To supplement this outdoor advertising, printed ads were also designed and published in the Sydney Morning Herald newspaper, the West Australian newspaper, Art Almanac magazine, Art & Australia magazine, Art News New Zealand magazine and Sculpture International magazine.